Why don’t I just partner with a sales company in the US?
Most companies think they can enter the US by “partnering” their way to sales. This is almost never true – at least not in the beginning. The one who needs to figure out how to sell your product here is YOU. Once you have “cracked the code”, and only then, you might be able to find partners to sell it.
Partners will often “localize” the product, which might include preparing local language marketing, approval and other details of taking the product to market. For startups, this is mostly not a viable go-to-market.
What do you recommend?
The truth is, you will need to re-prove your value hypothesis and market fit, in the US, before you can get someone to take on your product and amplify your efforts to get it to market.What kind of proof is that? The best proof you can get is happy customers. Preferably a bunch. That means you will need to sell directly to customers first. At least until you have some solid reference accounts.
Unfortunately, there is no shortcut to doing that.
To get your product into the US market and get to a repeatable sales model, you need to plan on one or more founders coming to the US and doing 1 – 2 years of solid groundwork.